Advent of Change is back for 2021!


Join the giving revolution this Christmas – Shivia is proud to be part of Advent of Change once again this year.

We are pleased to announce that Shivia is part of a unique product line-up for Christmas 2021, alongside 47 other charities. The feel-good festive range has been revealed in partnership with John Lewis by the non-profit social enterprise, Advent of Change, which pioneered the UK’s first advent calendar with a charity behind each door.  

This year, the flagship calendars are returning alongside brand-new products aiming to help even more charities. Shivia is proud to join the Advent of Change movement, as part of the Premium Advent Calendar, Christmas Crackers and Scented Candle.


Premium Charity Advent Calendar

Shivia is pleased to be included in this year’s best-selling Premium Charity Advent Calendar. Beautifully updated for 2021 with an eye-catching design and new charity donations, Advent of Change’s flagship product is ready to brighten up the Christmas countdown once again.


Charity Christmas Crackers

We are proud to have been included in a brand-new design for this year and Advent of Change’s most requested product – their set of six eco-friendly Charity Christmas crackers available in silver or red allows people to donate while enjoying Christmas dinner. Each cracker contains one of 24 charity donations on a beautifully designed card bauble, a joke written by a renowned celebrity and, of course, a tissue paper hat.


Scented Candle

We’re delighted to have been included in Advent of Change’s luxury scented advent candle, made using 100% natural wax with no parabens and styled to perfection with a beautifully frosted finish. When lit, the candle burns down to reveal hidden numbers while a complementary booklet gives the user information about each of the 24 included charities. 


About Advent of Change

Advent of Change began with founder Kristina’s idea to reverse the consumerist nature of Christmas and bring back the giving spirit, but it quickly captured the imagination of many others. 

The innovative social enterprise caught the attention of John Lewis and Partners, who will again be stocking the calendars in stores and online this year. 

Advent of Change has also secured a number of exciting endorsements from household names such as Richard Branson, Joanna Lumley, Greg James, Lawrence Dallaglio and has even received an award from the Prime Minister for it’s outstanding contribution to charity and the community.

By the end of 2020, Advent of Change had raised over £500,000 for its chosen charities, and after a particularly challenging year for the sector, its founder, 29-year- old Kristina Salceanu from Warwickshire, hopes to raise the same again this year for 48 amazing charities. 

Open up to change this year

The Advent of Change range is available to buy online via the Advent of Change website adventofchange.com and John Lewis & Partners

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IMPACT STORIES

Poultry Farmer

(SHANTI)

Shanti lives in the Nayagarh District in Odisha with her husband and…

Poultry Farmer

(RACHANA)

Rachana was one of the first women to enrol on Poultry Development…

Poultry Farmer

(AKINA)

Akina is 50 and is married with seven daughters. She and her…

Paddy Farmer

(NISHIKANTA)

Nishikanta is 45 and he registered for AMS in June 2014. He…

  • It has been a pleasure to help shine a light on the inspirational work that Shivia does. The team’s passion and determination to make a lasting difference to families living in poverty – and doing so respectfully – is clear in every interaction. By contributing support for their marketing communications and brand identity evolution, we hope that they will be able to empower even more people in the future.
    Rebecca Lovelock
    Founder at Bretom
  • Shivia’s work is very impressive - how it is carried out and who the people are working in the locations.  It is a very healthy and together team which is being very effective.
    Jane Meyer
    Trustee of T&J Meyer Family Foundation
  • "The work Shivia does is simple and yet so life-changing, we’re thrilled to have been part of the charity’s growth story and hope to partner with them for many years to come.”
    Marisa Charosky
    Coordinator - Artemis Charitable Foundation
  • Agri-management Services has the capacity to deliver lasting change for our farmers. I have always felt that the farmers feed our nation while they can hardly afford to feed themselves. What an irony. So if my team and I are able to help farmers earn a sustainable income through agriculture, there’s nothing better than this.

    Joe Rao
    Lead Consultant for Shivia
  • I have witnessed first-hand how Shivia has not just changed but transformed people's lives with its livelihood programmes.
    Yasmine Hilton
    Chairman - Shivia
  • Alquity supports Shivia because they transform lives by giving people the opportunity to do things themselves and they do it with dignity.
    Suresh Mistry
    Director - Alquity