Advent of Change 2019


Shivia is supported by Advent of Change for the second-year running

We are delighted to announce that we have joined Advent of Change for a second-year running, as part of a unique charity advent calendar for Christmas 2019.

Last year the celebrity-endorsed social enterprise Advent of Change launched the first-of-its-kind charity advent calendar, which supported 24 charities, including Shivia. By the end of 2018, the movement had raised £100,000 for the charities, and even received an award from the Prime Minister in recognition of outstanding contribution to charitable causes.

This year the calendar is returning, alongside four brand new products, including the UK’s first Braille advent calendar, created in collaboration with the RNIB .

Shivia is proud to be a part of the Advent of Change movement again for 2019, featuring in their standard Advent Calendar for 2019, which costs £16.95.

Each day of this alternative advent calendar represents a 50p donation and describes how that gift could be used, giving the recipient a ‘feel-good feeling’ when seeing exactly how they’ve helped – from clearing plastic from UK shores, to offering shelter to a homeless person, and even helping to provide life-changing medicine for a sick child.  And in our case, helping to provide one of our income-generating poultry toolkits to a family living in poverty in India.

Shivia is featured in the £16,95 Advent Calendar, pictured here on the far left. Want to buy one? Just click on the image to buy online.

Turning Christmas consumerism upside down

Advent of Change started with one person, and a little idea: to take a product built to receive and reverse its purpose to give instead – an idea that quickly captured the imagination of many others.

The innovative social enterprise caught the attention of John Lewis & Partners, who this year will again be stocking the calendar in stores throughout the country and online. Dan Cooper, Partner and Head Christmas Buyer at John Lewis & Partners, said:

“In my role, I get to see some really interesting and exciting new products, but the Advent of Change advent calendar really stood out to me as an incredibly innovative way of giving back during the festive season.”

Advent of Change has also secured a number of exciting endorsements from household names such as Sir Richard Branson, Joanna Lumley OBE, Greg James, and Lawrence Dallaglio OBE.

This year, the Founder, 27-year-old Kristina Salceanu, hopes to more than double the amount raised last year, and help a total of 72 charities. She said:

“Advent of Change began with one simple idea: to give the gift of giving at Christmas. And that small idea has captured the imagination of so many people already, and we really do believe that this simple concept has the power to change the world. We’re a non-profit with a mission: to help make the world a more fair, equal and sustainable place. We aim to create the world’s kindest products, and we are extremely proud to be representing Shivia again in 2019!”

Kristina pictured here with Holly Branson at the Advent of Change 2019 launch event

Open up to change this year

The Advert Calendar is available to buy online via the Advent of Change website and John Lewis & Partners, plus John Lewis and Waitrose stores across the country. The calendar costs £16.95, with over 80% of the sale price of this product going directly to charity. Every calendar sold means a 50p donation to Shivia and 23 other deserving charities.

Why buy any other advent calendar this Christmas?

Kristina speaking at the Advent of Change launch event for supported charities

Victoria and Olly at the launch

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IMPACT STORIES

Poultry Farmer

(SHANTI)

Shanti lives in the Nayagarh District in Odisha with her husband and…

Poultry Farmer

(RACHANA)

Rachana was one of the first women to enrol on Poultry Development…

Poultry Farmer

(AKINA)

Akina is 50 and is married with seven daughters. She and her…

Paddy Farmer

(NISHIKANTA)

Nishikanta is 45 and he registered for AMS in June 2014. He…

  • It has been a pleasure to help shine a light on the inspirational work that Shivia does. The team’s passion and determination to make a lasting difference to families living in poverty – and doing so respectfully – is clear in every interaction. By contributing support for their marketing communications and brand identity evolution, we hope that they will be able to empower even more people in the future.
    Rebecca Lovelock
    Founder at Bretom
  • Shivia’s work is very impressive - how it is carried out and who the people are working in the locations.  It is a very healthy and together team which is being very effective.
    Jane Meyer
    Trustee of T&J Meyer Family Foundation
  • "The work Shivia does is simple and yet so life-changing, we’re thrilled to have been part of the charity’s growth story and hope to partner with them for many years to come.”
    Marisa Charosky
    Coordinator - Artemis Charitable Foundation
  • Agri-management Services has the capacity to deliver lasting change for our farmers. I have always felt that the farmers feed our nation while they can hardly afford to feed themselves. What an irony. So if my team and I are able to help farmers earn a sustainable income through agriculture, there’s nothing better than this.

    Joe Rao
    Lead Consultant for Shivia
  • I have witnessed first-hand how Shivia has not just changed but transformed people's lives with its livelihood programmes.
    Yasmine Hilton
    Chairman - Shivia